A week into philanthropy

1. Planning

  • To approach people, we decided to get in touch using simple image posters supplemented by a simple text message personalized according to our target audience that is, our friends, family and acquaintances. The images should explain our initiative and donation information. There were 3 great posters designed and 1 video by group members Nadeem, Aliza, Aamir, Maryam and Yasir.
  • All asset files can be found at this link: https://drive.google.com/drive/folders/1vb3Vu9K1a6x-BhiuYj_UZx7e4TtFbXV2?usp=sharing
  • After getting content ready, we decided to leverage the power of social media and post the content on our stories. To make it more effective, we also reached out personally to our friends, family and groups. We set a target of getting 30 donations per circle member.

2. Execution

  • Posting on the status and story updates did not really help us a lot. Contacting people personally and telling them about the initiative of Amal Academy’s fundraising for the Edhi Foundation has proved helpful.
  • Many people were reluctant at first to doubt the initiative as a fake or scamming activity but after explaining and providing proper document proof issues by Amal, most of the people were convinced into making the donations.
  • Lack of interest was also a major factor since many people do not want to put any effort into going through all the steps of the donation process. So, most of our close friends and family members were more likely to make that effort for us rather than the strangers.
  • Engaging with people in the group was not helpful at all since people put no notice or miss your message in a group chat.
  • Some people had trouble making donations and need guidance so we provided a complete walkthrough on how to donate.
  • Few people told us that they could not make donations at the moment due to their busy schedule and shall get them done in their spare time, so we also had to remind them a few times.

3. Statistics

  • Total people reached: 22
  • Total businesses/community centres reached: 1
  • Total people/entities that provided funds: 16
  • The total amount of funds collected: 4,500 PKR
  • Total people reached: 20–25
  • Total people/entities that provided funds:
  • The total amount of funds collected: 1,518 PKR
  • Total people reached: 15–16
  • Total people/entities that provided funds: 1
  • The total amount of funds collected: 10,000 PKR
  • Total people reached: 15
  • Total people/entities that provided funds: 6 (updated)
  • The total amount of funds collected: 2,820 PKR

4. Conclusion




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